UnicornyHow to create valueThese specials sit outside the regular run of Unicorny. The Christmas shows where the team reflects on the year - what surprised us, what didn't, what we'd have done differently. The centenary episode where Dom looks back at what a hundred conversations with marketing leaders actually taught him. The forward-looking discussions about what marketers need to be preparing for - AI, economic headwinds, the changing relationship between agencies and in-house teams. Less framework, more perspective. Start here if you want to understand what Unicorny is about before you commit to a topic.
Happy New Year! As we step into 2025, it’s time to reflect on the lessons of the past year and gear up for the challenges and opportunities ahead. Rachel discusses her upcoming book, Rebrand Right, written with Sarah Robb, and its mission to empower marketer…
What do you get when you cross Unicorny bloopers with Dom?... A roasted potato🥔 Find out why, as Dom and the Unicorny crew celebrate Christmas with a few outtakes (kindly provided by Pete the editor) and a look at some of our favourite moments. Join us for a…
In this special 100th episode of The Unicorny Marketing Show, Rachel Fairley interviews host, Dom to share key lessons from their podcast journey. This reflective conversation uncovers how the show has influenced marketing strategy and shaped perspectives on…
Merry Christmas and welcome to the Unicorny team party! We're delighted to be joined by our amazing blog writer, Ornella Weston, who chats with host Dom about what she's been seeing and hearing this year. Later in the episode, you'll get to hear from all of…
In the Christmas special the team revisits Peter Wendt's term for vague, bland values statements written by brand gurus, such as WeWork's aim to 'elevate the world's consciousness'. His advice is that rules should sound like rules, like the signs at a swimming pool. His one-line guide to great content is to tell stories about your customers' pain, and he suggests every business should identify its enemy and write to that. Hear the full discussion in episode 34
The team replays neuroscientist Carmen Simon's finding that after 48 hours people retain only about 10% of a piece of communication. Her advice is to start by deciding what your 10% message is, because many people want to be memorable without knowing what they want to be remembered for. Hear the full discussion in episode 34
Dom argues you can do more with more, or more with the same, but not more with less, because if you could you would already be doing it. He calls it one of two phrases that annoyed him most that year, the other being ROI as a marketing measure. The team also notes that generic AI-written copy tends to sit at the average of everyone's writing, which is not good copy. Hear the full discussion in episode 34