How to create value

Scale-up and startup marketing

Marketing inside a high-growth business is a different job to marketing inside an established one. The playbooks don't transfer. The resources are never enough. The pressure to show results before you've had time to build anything is relentless. And the decisions you make in the first twelve to eighteen months - about brand, channels, team structure - tend to follow you for years. The marketers who handle it well share certain instincts: a bias for experimentation, an ability to build infrastructure while running on it, and a clear-eyed view of what growth actually requires rather than what it looks like from the outside.

From OakNorth to Soldo, these episodes feature leaders who've been through the scale-up journey and will tell you what they'd do differently. Startup marketing, growth marketing, B2B SaaS: the real thing, not the case study version.

5 episodes on scale-up and startup marketing

5 episodes on this topic, newest first

104. Why marketers make the best startup founders with David Hart

What makes marketers and agency professionals natural SaaS founders? In this episode, David Hart, author of Productized and co-founder of ScreenCloud, shares his journey from agency ownership to building a successful SaaS company with over $20M ARR. Learn how…

12. Secrets to Scaling B2B Tech with John Watton

Episode description: This week on Unicorny, Dom is joined by co-host Adam Greener from Digital Radish, to interview John Watton, VP of marketing for VMware. Today’s big topic is how to scale a B2B tech business. In the conversation, John explains what you…

11. Build a Growth Machine with Jordan Gillott & Lauren Berkemeyer

Episode description: This week on Unicorny, Dom is joined by co-host Samantha Losey, Managing Director of Unity, to interview Jordan Gillott, YuLife’s Head of Demand Generation, and Lauren Berkemeyer, YuLife’s Chief Marketing Officer. This episode details how…

2. Smashing It In Scale Ups With Soldo's Devonne Spence

This episode is jam-packed with truly insightful tips and observations. Wanna know how to smash scaling-up? Just press play. In Episode 2, Dom Hawes and Unity's Samantha Losey are joined by Soldo’s Head of PR and Social Media, Devonne Spence. And what a guest…