UnicornyHow to create valuePeter has decades experience in the global technology sector. He started out implementing process control systems engineer, progressed through various senior sales roles to eventually running P&L's for Private Equity investors in Asia, US and UK ranging in size from £25M-£400m. With a strong belief that sales fixes a multitude of problems Peter leads Big Business Agency focusing on Sales growth and expansion for its clients. A passionate catch and release fly fisherman Peter also enjoys trying to cook and swimming.
Value Creation the Private Equity Way This week, we're talking to Peter Russell-Smith about the evolving role of marketers, particularly in sustaining growth. We talk about the relationship between the CFO and the CMO, we get stuck into a bit of theory with…
Value Creation the Private Equity Way Times are tough and marketers need to lead the way in creating value for their businesses because marketing is the value creation engine of any business. While others argue about the various merits of brand versus…