Jules Berriff

Jules Berriff graduated with a degree in Economics and Master’s in Cultural Management from Northumbria University.

Jules started working for the University on international projects whilst studying, moved into film, was seconded to BAFTA, and then, seduced by a job title, hopped into the old Business Link Service. After being made redundant, she spent a year in legal work focused on offices in the Middle East before returning to the cultural sector with the Science Museum Group. Jules then moved to English Heritage as Territory Marketing Manager for the North of England, before joining the Continuum Group in 2016 as Head of Sales, Marketing, and Brand Experience. Jules now works in the very different but exciting world of cybersecurity.

Jules has a commercial head on creative shoulders and adores marketing, relishing the complex and conflicting mix of data science overlaid with creativity that, when done right, can yield fantastic results.

1 episode with Jules Berriff

112. From 4% awareness to industry icon: ESET’s Jules Berriff reveals the secrets to brand resilience, trust, and long-term growth

Episode 112 · The Unicorny Marketing Show

In this episode of The Unicorny Marketing Show, Jules Berriff, UK Marketing Director at ESET UK, reveals how businesses can build trust as a cornerstone for brand resilience. Jules explains why trust internally—within teams and leadership—and externally, with…