UnicornyHow to create valueBlair is the founder of Win Without Pitching, the sales training program for expert advisors, and the author of three books on selling and pricing.
The Four Conversations: A New Model for Selling Expertise is available from Gegen Press on Amazon in September, 2024.
Pricing Creativity: A Guide to Profit Beyond the Billable Hour (2018) is available at pricingcreativity.com.
The Win Without Pitching Manifesto (2010) is available on Amazon.
In this second part of our discussion with Blair Enns, we explore the internal dynamics that influence agency-client relationships. Host Dom Hawes and Blair continue to discuss balancing efficiency and innovation, focusing on how departmental goals can…
Today's episode of Unicorny tackles the complex dynamics between brand marketers and creative agencies, focusing on the dysfunctional commercial relationships that have emerged over recent years. Host Dom Hawes is joined by Blair Enns, founder of “Win Without…