Andrea Clatworthy

The B2B NBT: Marketing Transformation In this episode, we talk to Fujitsu’s Andrea Clatworthy as she explains taking on the position of the Head of Transformation. Marketing Transformation is the next big trend in B2B marketing and, just as they did with…

Fujitsu's legendary ABM lead, Andrea Clatworthy, joins us to expand on her passion for ABM as a fundamental marketing strategy. Andrea extends the principles of ABM by incorporating personalised strategies and building personal relationships with clients. She…